in-person training in Cape Town
MASTER SHOOTING ON MOBILE
One-Day Reels MASTER
An in-person (F2F) intensive training that teaches you and your team to shoot and edit authentic content that builds brand and drives engagement.
We know that video is the marketing growth engine of 2026, but the traditional model is broken.
- Filmmakers are expensive and miss the spontaneous magic—the new product launch, the happy customer, the behind-the-scenes.
- Hiring a team is a heavy management lift.
- In-house is the answer—but only if you have the skills.
Even as a TV chef and bestselling author, I was afraid of shooting content myself. But after 10 agencies who couldn’t get it right – content that bombed and campaigns that tanked – I ripped the bandaid and started creating content myself.
I sucked at first, but now my team and I earn a living shooting viral reels and video ads for clients.
Two months ago, using only a phone (a Samsung S23 at the time) and a free editing app, we shot an ad that achieved a 10x Return on Ad Spend (a 1,000% ROAS).
You don’t need a film crew and pro gear. All you need is the basic principles and a phone.
And that’s what we teach in the One-Day Reels Master training.
If you have a phone and you need to shoot better content, more often, and you don’t want to pay a film crew to do it, you are a fit.
- Marketers: Marketing team members who need to capture magical moments for socials.
- Entrepreneurs and Hustlers: Players who need to build their brands on the fly while they’re deep in the grind.
- Professionals: Doctors, lawyers, accountants and other pros who want tasteful visibility on social media.
Master the system to shoot and edit a professional reel in under 30 minutes, and leave the day with your first one ready to post.
- Understand the 3 Pillars of Content Creation so you never “run out of ideas.”
- Learn lighting without lights, composition, and stability for mobile stills and video.
- Practice the 3-Part Reel structure that hooks viewers and keeps them engaged.
- Edit, add sound and tasteful effects to take your footage from ‘meh’ to ‘OMG’.
- Walk away ready to capture any important moment for your business, on the fly, without the headache of getting a creator on-site.
Book a Training Workshop Today
- Full Day Intensive Training
- The Reels Workbook: A physical textbook of principles for every delegate.
- The Posting Cheat Sheet: Platform-specific best practices.
- Bonus: A ready-to-use 30-day shooting and strategy plan.
In an era of AI-generated clones, your audience craves real human connection. We teach you how to capture that soul without the studio.
In six months, you could be on your third agency for the year, or you and your team could be posting authentic, on-brand content every single day. The choice is yours.
Jonno is a brand engineer who sits at the rare intersection of creative vision and cold, hard commercial acumen. A decorated TV chef and executive producer who also happens to be a qualified accountant, Jonno doesn’t just care about how a video looks – he cares about how it performs.
After a decade of “doing it the hard way” – authoring four books, launching 16 online courses, and starring in three TV shows Jonno realised that the most powerful marketing engine isn’t a film crew; it’s the phone in your pocket.
Having navigated 10 years of agency trade-offs with his own company, The Real Meal Revolution, Jonno exited to focus on his true passion: building businesses with scroll-stopping, engaging content.
In this training Jonno takes the mystery out of production and give you and your team the basic technical skills he used to turn “content” into “revenue.”
What are the tech requirements?
Each participant needs the following to benefit from the training.
- A smart phone from 2016 or later with at least two cameras
- Access to quality internet
- Permission to download a free mobile editing app called Edits by Meta.
- No computers are required for this training (so you will not have any issue with IT to get this over the line).
Where does the training happen?
This is on-site training, so Jonno or one of his team will come to your offices (or venue of choice) and conduct the training in your board room. This is best because your team can practice shooting content relevant to your brand, rather than some unrelated demo content.
Will this make us go viral?
Going viral takes a lot of work, but you will never go viral unless you understand the basic principles of shooting and editing video and stills. If going viral is winning a gold for freestyle, this course will teach you how to swim.
What about ongoing mentorship and support for my team?
We charge a per delegate rate for ongoing mentorship
Venue requirements for training?
Training requires a board room set up with two tea breaks, lunch break and refreshments throughout the day. Staff arrive at 8am latest for an 8:30am hard start and done between 4:30pm and 5pm.